It’s not been a great week for the Reds in terms of their relationship with the local community. Following controversy surrounding their plans for Anfield to host gigs in the close-season, they have now been embroiled in a row over attempts to trademark the word Liverpool in a football context. This has been followed up with the news this week that Melwood will be sold to housing charity, Torus.
While Everton are busy building their social capital in the city, it seems Liverpool have much to learn from their neighbours in this regard. Liverpool do a lot in the community, but these recent rows emphasise that they need to up their game, in my view.
Ensuring that the club services the needs of its out-of-town and overseas support is essential, and I fully support this. However, care must be taken to maintain and nurture the relationship the club has with its local support.
Here are a few pieces I have written this week about the trademarking controversy, the sale of Melwood and and the campaign in West Derby to retain a lasting legacy after the move to Kirkby. I feel strongly that Liverpool Football Club must do more to engage with its local community. I also argue that they must not wash their hands of their iconic former training base or the area that has supported it since the 1950s.
Tell me what you think in the comments section below.