By Jeff Goulding
Bill Shankly, a famously socialist thinker and miner from the small town of Glenbuck in Scotland, frequently spoke of the union between players, manager and supporters at Liverpool football Club. He described it as a ‘holy trinity.’ To Shanks, there was a common bond and football was a working class sport.
He wanted his men to be payed well, of course. One of his most inspirational quotes was about what he would do if he was a bin man. Typically, He spoke of wanting to be the best bin man in the world, with the cleanest streets. He also said that his workmates would receive the biggest bonuses, and why shouldn’t they? After all, what would make anyone think a bin man was less important than anyone else? He asked.
I believe that behind these sentiments is a philosophy based on collectivism, equality and, put simply, an honest wage for an honest day’s work. Shankly abhorred anyone who he felt wasn’t giving everything they had for the team.
“To play for me, a player has to be prepared to run through a brick wall and come out fighting on the other side,” was another immortal quote.
Nobody working for the great man could ever get away with half measures, and certainly nobody would be allowed to see themselves as a star. Shankly did talk about the value of individual reward, though he saw it as the result of collective effort.
He once pointed out that so many of his players had achieved international caps, a personal accolade. However, he would go on to lecture that it was through their collective efforts, that they had achieved individual gains. You don’t get into the national team unless you are doing well for your club, and your club only does well when it works as a team, was his reasoning.
In this respect, the boss also felt that the supporters and the people of Liverpool were also part of the collective. Their efforts from the terraces were equally important and central to the vision. While he didn’t have the power or resources to pay them, he resolved to reward them with silverware – to make the people happy and proud. They would hold their heads up high, and say ‘we are Liverpool,’ he promised.
Stretch the gap between player, manager and supporters too much, and the ties that bind might snap. The bond may be broken, the trinity undermined. In truth, Shankly could never have envisage the disparity in earnings between his players and those who stood on the terraces. Nobody in the 1960s and 70s could have.
The level of wage inflation in football since those heady days can scarcely be believed even today. We do know that Bill was often prepared to spend big on a transfer fees, if he thought the player could improve his squad. He broke a number of records in this respect during his tenure.
However, it’s about proportion. And, we have certainly lost all sense of proportion today.
Figures published by Spotrac recently, show the eye-watering amounts shelled out by the club to its stars. ‘That’s modern football,’ you might say. ‘Yes, but a player’s career is short,’ you could argue.
It is, and they are. But the disparity is truly shocking, even allowing for inflation.
What, then, would Shankly make of today’s sky-high wage bills. Liverpool’s total payroll bill of £104,780,000 in 2019/20 truly dwarfs the levels he would have been familiar with.
George Scott, one of the Scotsman’s first signings, and a man Shankly described as the “12th best player in the world,” recently sent me a copy of Liverpool’s weekly wage bill from 1960. It covered everyone from players to coaching staff, and it came to a grand total of £517:12 Shillings and 2 pence.
According to the National Archive, it would be worth £9,119.33 in today’s money. In the 1960s a sum like that could have bought you 2 horses, 7 cows, 116 stones of of wool or 86 quarters of wheat. It was also the equivalent of almost years wages for a skilled tradesman.
So, it was a big wage bill by the standards of the day. But, it is dwarfed by those of the Premier League era, even when you factor in inflation.
By now I am sure nobody is shocked or surprised by these revelations. I’m certainly not. Nor can we blame individual players for taking the rewards on offer to them. Who amongst us would look such a gift horse in the mouth.
However, it does speak to a growing divide between those who pay to watch the game and the stars they idolise. In Liverpool, like in many working class cities, there are people making incredible sacrifices in order to watch their team, and there are those who can barely afford food, let alone a match ticket. Those people will likely never even watch their heroes in the flesh, much less identify with them.
In the 50s and 60s you could reasonably expect to see a player on the bus or in the pub. Even earlier, in the 30s, supporters would chat to Elisha Scott – the club’s legendary goalkeeper – as he took the ferry from Birkenhead to the Pier Head before a game. These men were still stars, but they were within reach and identifiable.
Today’s players feel like movie stars, and those with a human touch, who go out of their way to bind with the supporters are to be cherished. Mo Salah, Andy Robertson, Trent Alexander-Arnold and James Milner, amongst many others, do leave you with the sense that they understand their enormous privilege and remember their origins.
However, for me, this is a more systemic problem. It’s obviously not just Liverpool’s problem, or even the Premier League for that matter. Though neither seem even interested in addressing it. This is of course a political problem and one that UEFA and FIFA must do more to address.
There are so many reasons why they should. For a start the current system is unsustainable. There are those who argue that clubs going into administration as a result of unsustainable wage bills is just business, a sort of Darwinian natural selection. Or, the natural consequence of market forces and poor management. The footballing authorities will hand out their punishments in response – fines, points deductions, relegation and even expulsion from competitions. And, we all move on.
But there’s a cost that goes beyond all of that. Whole communities suffer as a consequence, when their club goes out of business. Football clubs employ people beyond the playing staff and they bring hope and something to look forward to for so many. Because, as Shankly recognised, football is a communal experience. It’s more than a business.
I spoke to Karen Elizabeth Gill, Granddaughter of Bill Shankly and author of a fascinating biography of the man, The Real Bill Shankly. She told me,
My granddad was all about passion and commitment to the game. He would have played for nothing and expected his players to feel the same. The supporters, for him, were equally important in the equation. So having inflated wages for the players, which could end up with money-oriented players as opposed to football-oriented ones and core supporters whose wages might leave them unable to afford inflated ticket prices, for him, would mean the destruction of the game he loved so much.
So, when faced with the stark contrast between the football played and watched by our grandparents and their idols, and the game watch today, I won’t pretend to feel shock or surprise. I do feel that the game is slipping through our fingers though, if it hasn’t already moved completely out of reach.
I hope that’s not the case. However, if we are to reclaim even a small part of it, supporters need to become more vocal and more active in shaping the future of the game and the clubs they love. Politicians also have a role to play in influencing the direction of the game. Indeed it may take political action to rescue it.
With a potential UK General Election on the horizon, it wouldn’t do any harm to let them know.